There are certain elements of a responsive website that differentiates it from other types of websites. Mobile friendly websites – or responsive websites - load faster as bloated sites take longer to load and may cut into profits, are easy to read as it is important that it reels in searchers from desktop or mobile users, and are easy to navigate as people on mobile devices have a limited space for content.
Responsive websites also require minimal scrolling and are usually constructed without flash. Many small businesses owners can benefit from a responsive web design, as they will be cater to a larger customer base. If you need any more convincing, here's why you may want to invest in a website that is mobile friendly.
Google Considers The Coding Of Your Website
Google is increasingly getting involved in not only the quantitative aspects of your website, like keyword volumes and click through rates, but also aspects that may not be so tangible, like the actual coding of your website. When Google crawls your website, it will also evaluate how much of your website is coded for mobile users, which is a market that is growing and expanding. Factors like if your website will work smoothly on touch devices or if ads are implemented in an unobtrusive way, will be evaluated. You can future-proof your website and stay ahead of the curve by implementing a responsive web design.
Your Customers Are Spending More Time On Their Phones
With the onslaught of smart phones, more and more people are using their devices to visit new shops, to read up on reviews, and check for discounts for specific stores. If you are not tapping into this traffic, then your small business is missing out. A responsive web design will close that gap and create a new funnel for customer acquisition.
If You Have a Blog, Then You Need a Responsive Design
If you have a personal blog, or a blog that is connected to your small business, then you need to implement a responsive web design. ComScore has noted that more than half of social media consumption happens via mobile device. A responsive web design can play into your inbound marketing campaigns. Antiquated mobile templates can be full of erroneous or improper codes. A mobile friendly website that utilizes a responsive web design will respond better and are generally easier to maintain.
Users Will Click Back To The Search Engines
Responsive web designs are just that – responsive, and it caters perfectly to the typical user that will only stay on a particular website for just a few seconds. Other elements of your website will encourage users to stay on your website, like informative content, properly formatted bullet points, and infographics. However, if your website is too slow to even upload said content, then there is a danger that the user will abandon your website altogether.
Implementing Responsive Web Design
Fluid Grids: Usually websites are made with pixels. Responsive web designs implement fluid grids that are based on percentages. This allows the website to be "fluid" and become bigger or smaller, depending on the size of the screen that it is being showcased on. Images has also used a fluid, percentage-based structure. This allows an image to shrink in relative to the web page, appropriately fitting into the phone's device or the screen of a tablet.