Once upon a time Internet marketing was all about the content. A perfectly optimized SEO website with valuable information and pay-per-click links along with a wide selection of representative media was all one needed to build a successful marketing campaign. Now there is a new focus to digital marketing that is known collectively as User Experience (UX)
Once upon a time Internet marketing was all about the content. A perfectly optimized SEO website with valuable information and pay-per-click links along with a wide selection of representative media was all one needed to build a successful marketing campaign. Now there is a new focus to digital marketing that is known collectively as User Experience (UX).
User Experience isn't a new concept, but it is becoming a prerequisite to successful promotion of a product or service. It is quickly overshadowing other digital marketing techniques as the hinge that keeps the door open to the attraction and retention of customers. User experience measures a person's general satisfaction with the design and presentation of a product's digital platform. A mobile friendly website that integrates responsive web design and organic search results increases the value of its user experience.
As global marketing strategies expand to include mobile devices, incorporating cell phones in a digital marketing campaign has become vital. Google has recently announced that starting on April 21, 2015 they will begin to utilize mobile usability rankings in their algorithm to help websites increase their search engine visibility. In simple terms, this means that websites that can be used as easily on a cell phone or tablet as they can with a desktop computer will be placed toward the top of search engine results. Along with the benefits of organic search results that place the most relevant search results for a keyword or phrase first, a user-friendly designation from Google can widen a company's scope of service.
Part of creating a mobile friendly website is thinking like a mobile user. He is often in a hurry and on the move. Optimized photos and automated speed improvements can minimize download times while well-written, concise copy provides him with all the details he needs to make a buying decision.
Responsive web design is another component of creating a mobile friendly website that also leads to a positive User Experience. We live in a post-PC time; desktop computers are being replaced tablets and Smartphones that run off of Apps instead of in a windows environment. Responsive web design uses media queries to figure out the resolution of a device and adjusts accordingly, allowing a website to work equally well across different platforms. Those who utilize responsive web design in their marketing campaign ensure that their page layout is flexible and presented using the em instead of pixels for sizing purposes.
With a well-designed, mobile friendly website and responsive web design a company greatly increases its marketing reach. But creating a website from scratch can be a daunting task, especially for someone who may not be up on recent developments in digital marketing. Fortunately there are full-service Internet Marketing companies more than ready to help new website owners maximize their product exposure. Manassas, Virginia based ECMWORX offers potential customers a free online marketing consultation and a free SEO Audit tool that measures the optimization of a web page based on a keyword or phrase.