Once upon a time Internet marketing was all about the content. A perfectly optimized SEO website with valuable information and pay-per-click links along with a wide selection of representative media was all one needed to build a successful marketing campaign. Now there is a new focus to digital marketing that is known collectively as User Experience (UX)
If you are in business, then you are sure to have pondered or kicked around the idea of Internet marketing. Be aware, educated and resourceful before jumping into the sea of information that floats across almost every computer and phone out there today. You may want to start with an online marketing strategy, responsive web design, SEO and paid advertisements.
Move with technology by developing a mobile friendly website before it is too late. It is a new era, and if your website visitors are still frantically scrolling horizontally forwards and backwards, and zooming and pinching in and out for organic search results it should not surprise you that they leave your website in frustration and seeking answers elsewhere.
There are certain elements of a responsive website that differentiates it from other types of websites. Mobile friendly websites – or responsive websites - load faster as bloated sites take longer to load and may cut into profits, are easy to read as it is important that it reels in searchers from desktop or mobile users, and are easy to navigate as people on mobile devices have a limited space for content.